As reported, Japan International Tobacco (JTI) has appointed Olesja Flores as its new Global Travel Retail General Manager, effective yesterday (1 February).
Flores succeeds Claudio Ferreira, who has led JTI’s Global Travel Retail business for the past three years and is now General Manager for JTI’s Iberia cluster.
Flores brings a strong international track record and a distinctive leadership to her role at JTI. She has held a series of senior commercial and marketing positions across multiple regions throughout her career.
In these roles, Flores has built high-performing teams, strengthened strategic partnerships and delivered sustainable growth in complex and evolving markets.

Based in Dubai, United Arab Emirates, Flores assumes the position at a time of continued transformation across global travel retail. This period is driven by shifting consumer expectations, renewed travel momentum and new opportunities to connect with adult consumers worldwide.
“Travel retail thrives on momentum,” commented Flores. “It is one of the most dynamic and inspiring channels in our industry, and succeeding in it takes energy, innovation and real drive.
“I am excited to lead a bold and engaged team and to work closely with our partners to keep pushing boundaries and meeting the expectations of an increasingly diverse and fast-evolving global audience.
“I would like to thank Claudio for his leadership and the strong foundations he has built over the past three years, which position us well for the next phase of growth.”
Ferreira said: “Olesja is a highly respected leader with a truly global mindset. She brings together strategic focus, creativity, and a natural ability to energise teams and partnerships.
“I am confident she will continue to strengthen JTI’s position in global travel retail and help shape its next chapter.” ✈




