SINGAPORE. The Shilla Duty Free has unveiled its newly refurbished departure transit store in Changi Airport Terminal 1 – the first in a series of planned revamps across the travel hub – as it welcomes the start of the festive season.
From 20 November to 5 January the retailer is spotlighting Disney film Zootopia, with themed in-store activities and limited-edition merchandise across all four Changi terminals.
An exclusive media preview of the new-look T1 store and Zootopia festivities was held today (28 November), attended by The Moodie Davitt Report (further report and pictures to come next week).
Zootopia ‘Glow Wild’ festive campaign
The Shilla Duty Free is hosting its first-ever Disney Meet & Greet this week (from 28-30 November). Travellers can meet and pose for photos with the animated film franchise’s two lead characters – Judy Hopps and Nick Wilde – daily in the T1 store, located next to the Central Piazza in the departure transit hall.
Themed activities include a ring toss game and a dedicated Zootopia-themed colouring station.
The retailer has also launched The Zootopia Blind Box, a limited-edition collectible featuring the film’s popular characters, Nick, Judy, Flash and Clawhauser. Exclusive to The Shilla Duty Free stores, the blind box is priced at S$15.90 (US$12.30) and available to purchase with any in-store transaction.
A “modern and reimagined” retail experience
The redesigned T1 store presents a “modern and reimagined retail experience”, according to Shilla, with an open, contemporary layout that improves brand visibility, flow and accessibility throughout the space.
It provides brands with greater flexibility to showcase their products while delivering “a polished, future-ready retail space that aligns with the expectations of today’s connected traveller”.
The cleaner, more streamlined visual approach enhances the overall ambience and elevates the shopper journey, the retailer added.
The store’s product assortment includes a curated mix of new and exclusive brands, including Jil Sander Fragrances – available exclusively at The Shilla Duty Free – and EviDenS de Beauté, the fast-growing Japanese-French skincare house known for its high-performance formulations for sensitive skin.
The premium fragrance line-up features popular brands such as Le Labo, Diptyque and Penhaligon’s.
“The refreshed Terminal 1 store represents our vision to elevate travel retail by creating dynamic, meaningful and memorable moments for travellers,” said The Shilla Duty Free Vice President, Head of International Business Jeff Lee.
“This season’s collaboration with Disney’s Zootopia brings a sense of joy and discovery to the airport, especially for families travelling during the holidays.
“As we begin a series of store revamps across all Changi Airport terminals, we look forward to delivering even more engaging experiences, distinguished brands and memorable interactions for every traveller who passes through our stores.” ✈
