On The Mark Consultancy has rebranded as On The Mark Beauty as part of its tenth anniversary celebrations. This rebrand reflects the company’s decision to focus exclusively on its core expertise in the beauty industry, reinforcing its commitment to providing specialised product offerings within the travel retail market.
Since its establishment in 2014, On The Mark has developed strong relationships with a variety of beauty brands and travel retailers, including EasyJet, Jet2.com and TUI. The rebrand is intended to align the company’s identity more closely with its primary area of expertise, enhancing its ability to deliver tailored and innovative products to meet its clients’ needs.
‘Beauty is our business’
In this interview with The Moodie Davitt Report Brands Director Hannah Tan, On The Mark Beauty Founder Mark Brewer discusses the evolution of On The Mark Beauty, the changing landscape of travel retail and his vision for the future of the business. |
It currently represents niche beauty brands such as Egyptian Magic, Tan-Luxe, ByTerry, Sand & Sky and and Morphe among others in global travel retail.
On The Mark Beauty Founder Mark Brewer commented: “We like to say that we ‘stay in our lane’. There are many distributors in travel retail who cover a multitude of categories from electronics and jewellery to beach accessories and fragrance. At On The Mark, we make it our strategic direction not to do this.
“Beauty is our business, we focus on our core strength – we know beauty and we do not work with imitator brands. From doing that, we have built up a successful business over the last ten years.”
On The Mark Beauty continues to collaborate with brand partners to develop travel retail-exclusive products, including the Morphe Runway Ready Palette and the SlickHair Perfect Partners set. The company has also launched the Bon Voyage Discovery Box, a curated selection of travel essentials from its brand portfolio, designed to offer a unique experience for airline passengers.
The rebrand positions On The Mark Beauty to strengthen its presence within travel retail, reaffirming its focus on the beauty category as it enters its second decade of operations. ✈
