Beauty distributor On The Mark Consultancy is set to showcase the new travel retail-exclusive eye shadow palette by Forma Brands-owned beauty brand Morphe at this week’s TFWA Asia Pacific Exhibition in Singapore (2-L26).
The brand’s Runway Ready palette was first listed by EasyJet in April, followed by Jet2.com in May. It is being offered at a recommended travel retail price of £25 (US$31).
The product is targeted at travellers looking to elevate their makeup routine wherever they go.
It comes in 18 shades, with travel-inspired names including Mile High, Lounge Access and Fly Society. The palette is described as versatile and includes neutral shades in the brand’s signature matte, metallic and shimmer finishes.
The eyeshadow palette has been created exclusively for On The Mark Consultancy, which works closely with several premium beauty brands. The company enjoys product listings in over 60 travel retail locations worldwide.
On The Mark Founder Consultancy & Managing Director Mark Brewer said: “We are excited to finally be launching our exclusive collaboration with Morphe. It’s a project that we have been working on for over three years and we are delighted with the result.
“It has been fantastic to work with the Morphe team, developing a product that is made exclusively for the travel sector. On the Mark Consultancy are very proud that Morphe have chosen us to partner with in travel retail.” ✈
