German confectionery specialist Cavendish & Harvey has expanded its range of fruit drops with a new product which offers two taste experiences in one sweet.
Double Fruit Drops are available in 175g tins in three variants – Lemon with Strawberry filling, Blackcurrant with Apple and Cherry with Lime – each offering two distinct sweet and sour tastes.
Highlighting the Double Fruit Drops at this year’s TFWA World Exhibition, Cavendish & Harvey Managing Director Frank Gemmrig said: “With this new range, we consciously wanted to underline our role as an innovation driver in the confectionery market and address a young target audience.
“The three new products have enormous potential and reflect our promise of quality excellence with an innovative taste experience.”
He pointed out that the Double Fruit Drops has already claimed a 2021 Sweetie Award, which recognises outstanding contributions and achievements in the German confectionery market. “This underlines our commitment to product excellence and confirms our ability to create product innovations and creative designs. Cavendish & Harvey will continue to pioneer the trends in the confectionery market.”
Gemmrig also noted that consumers are paying more attention to the sustainability of packaging when purchasing products. He cited research indicating that 60% of consumers are likely to switch to a brand that is environmentally friendly while 52% of consumers are willing to pay more for a product with sustainable packaging.
Cavendish & Harvey added a new icon to the Double Fruit Drops tins to clearly communicate that its packaging is 99% recyclable.
