 |
Raising the stakes: Collect & Connect TV has launched with Roadshow Films’ Hunger Games: Mockingjay Part 2 release as well as ANZ |
AUSTRALIA. A new digital advertising network at baggage carousels across Sydney, Melbourne, Brisbane and Perth airports has been launched by oOh!media.
The airport advertising provider said the network, Collect & Connect TV, offers the reach of 44 screens capable of full motion animation and audio content. It will provide the flexibility to run high definition 15 to 60 second TVC spots in standard, widescreen or modified format, equipped with sound capabilities, according to oOh!media.
| https://youtube.com/watch?v=VzDaQGFeY1g |
The company estimates that Collect & Connect TV will reach more than 70 per cent of flyers within airports nationally – a total of 3.7 million flyers per month.
oOh!media Group Director of Fly! Robbie Dery said: “Collect and Connect TV taps into an audience that we know has an average of 12 minutes dwell time in front of screens waiting for their bags to arrive when they get off their flight.
“This new digital network entertains and engages what is essentially a captive audience with contextually relevant real time updates and interesting content intertwined with advertising opportunities.
“We are offering advertisers full TVC capability to an audience that we know is growing and where the advertising cannot be switched off.”
