Prestige hair care brand Oribe Hair Care has announced its entrance into the world of travel retail. The brand is currently distributed in high-end salons, spas, specialist retailers, pharmacies and luxury ecommerce sites in more than 40 countries.
While its current travel retail presence is minimal, the company aims to increase its footprint in the channel, saying that the decision was “a natural progression for the brand.”
According to Oribe General Manager Sid Katari, there is plenty of opportunity for Oribe Hair Care to grow within travel retail. He said: “Oribe Hair Care has a strong presence in North America, Asia and Europe, and we are always looking to expand our footprint within additional regions.”
“With our robust product offerings, we plan to curate exclusive on-the-go sets for the well-travelled consumer, from cleansers and stylers to body washes and crèmes. This can include an assortment of full and travel-size products in customised packaging,” Katari added.
