The Estée Lauder Companies-owned natural skincare brand Origins has revamped its best-selling GinZing Eye Cream to double as a multi-faceted dark circle minimiser with brightening benefits.
It is now available in selected airport stores and downtown duty free locations in Asia Pacific and EMEA travel retail.
The dual-action formula has been enhanced with Panax Ginseng and caffeine sourced from coffee beans that boost natural skin cell energy and combat eye-area fatigue. Panax Ginseng has been used for over 2,000 years in traditional Chinese medicine and is known for its balancing properties.
The Eye Cream has been reformulated with Vitamin C and Niacinamide which energise the under-eye area while visibly reducing dark circles, as well as illuminating mineral pigments.
It has also been infused with de-puffing Orange Peel extract, hydrating Hyaluronic Acid, Coffee Seed Oil and 13 moisture-enhancing ingredients.
The Origins GinZing Eye Cream to Brighten and De-Puff is available in two flattering tones, Orange and Warm.
Clinical tests revealed that after 12 weeks of use, 86% of participants said their dark circles were visibly reduced. Meanwhile, consumer tests revealed that after one use, 89% of respondents said their eyes looked brighter, more relaxed and more vibrant.
