NETHERLANDS. Consumer technology travel retailer Capi officially opened its largest store at Amsterdam Airport Schiphol on Wednesday. The airside outlet offers electronics, travel accessories, personal care items and other gadgets.
The retailer said that the concept fits neatly into the recent renovation of Lounge 1 with its focus on “sustainability and an optimal experience for travellers”.
Capi has been the leading electronics retailer at Schiphol Airport for many years and occupies a new location in the lounge as part of the renovation.
“Putting the traveller’s experience first is fully in line with our latest store concept,” said Capi Managing Director Guus Jonge Poerink. “We already rolled out the concept abroad, but we see our largest store at Schiphol Airport as our European flagship store. That is why we are proud to introduce this store concept here as well. We understand the needs and expectations of today’s travellers, and our new store provides the unique shopping experience they are looking for.”
Experience and interaction
“We want to excite the customer,” said Director Category Management & Marketing Eline Westerhof.
“We highlight our brands with innovative product presentations and interactive displays. So-called pulse points put their products in the spotlight and invite interaction – just like the headphone bar, where customers can take a moment to test the latest high-end headphones.”
The store also offers opportunities for shop-in-shop concepts and branded campaigns. “During the opening weeks, we are launching exciting campaigns with audio brands JBL, Bose and Toniebox and personal care brand Shark,” said Marketing Manager Leonie de Vries.
“We are especially thrilled about our campaign with Marshall. Customers can experience the unique Marshall sound quality in a soundproof Mini Cooper, located in the middle of the store – an interactive way to discover sound systems.”
Capi also underlined its focus on convenience with a clear store layout and visibility. “Capi opened its first store at Schiphol Airport Lounge 1 in 2007,” explained Retail Sales Director Lennart Beekman.
“The renovation of Lounge 1 offered us the perfect opportunity to transform our store. The store now has a fresh and light interior with wooden accents and rounded shapes. The certified sustainable floor was made in the Netherlands.” ✈
