Parisian wellness tea brand Panda Tea is partnering with Dufry for the travel retail launch of its tea collection at the upcoming TFWA World Exhibition in Cannes on 1-5 October (Stand D14, Blue Village).
This marks the brand’s second consecutive year to take part in the trade event after its debut last year.
Through its appearance at the TFWA show, Panda Tea aims to underline its commitment to travel retail, with a focus on well-being and sustainability.
The brand plans to establish itself in more than 20 international airports by the end of 2024, including major travel hubs across the Americas, Europe, Asia and the Middle East.
Panda Tea will showcase a selection of six specially curated travel retail-exclusive blends: energising, relaxation, sleep comfort, digestion, alongside more teas and herbal infusions.
These blends are made with a range of premium organic teas and herbal infusions.
Dufry Category Management Head for Food, Confectionery Philippe Moryl said: “We are thrilled to introduce Panda Tea to our valued travellers. The brand’s dedication to quality, sustainability and innovation resonates with Dufry’s mission to curate exceptional experiences. We look forward to embarking on this journey together.”
Dufry is actively welcoming opportunities to add more wellness and sustainable brands to its product ranges.
Panda Tea Co-founder and PharmD Thibault Ali added: “We’re excited about partnering with Dufry to introduce our premium wellness teas to new markets. This signifies a new era in the internationalisation of our brand.” ✈
