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Dior’s bronzing product moisturises and embellishes the skin and hair with subtle pearl reflections |
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A number of products will be added to the HydrAction range, launching in Europe/Western Hemisphere in May 2006 and in Asia in June 2006. Image from Dior’s Hydractions Extensions campaign |
FRANCE. French beauty house Parfums Christian Dior is introducing a myriad of cosmetics into travel retail stores, including additions to its highly successful Dior Voyage collection.
DIOR BRONZE MONOÃ GELEE
Set to make its debut in Europe in April 2006, this bronzing product moisturises and embellishes the skin and hair with subtle pearl reflections. Dior says it has reinvented Monoï, which is traditionally made from Polynesia’s Tiare flowers soaked in coconut oil (copra oil), by adding the Kau pe flower from the Marquesas Islands. The top notes are Tiare flowers, delicate Kau pe flowers and jasmine, with amber, musk and vanilla base notes. The amber-coloured product is described as pearly, silky, with a soft texture and no greasy after-feel. The packaging is a 125ml tube with a luminous bronze colour. Pricing is €24,46/US$27.
HYDRACTION LINE EXTENSIONS
A number of products will be added to the HydrAction range, launching in Europe/Western Hemisphere in May 2006 and in Asia in June 2006. Using Aquaporin technology and Aquacapt Complex, the products are said to ensure the skin is intensely quenched, visibly pumped and radiant.
– HydrAction Deep Hydration Refreshing Spray: A delicate, light spray provides a sense of refreshment
and comfort throughout the day. It allows make-up to unveil a luminous skin tone and maximise its hold, and instantly moisturises the skin surface and in depth. The fresh, lightly fragranced water has a musky fresh floral scent. The packaging is a 100ml celadon bottle with spray. Pricing: €21.29/US$24.5/JPY2,800.
– HydrAction Intensive Moisture Mask: A moisture mask for use two or three times a week, which is said to offer +102% moisture immediately after application (instrumental test on ten subjects). The mask hydrates and nourishes, erasing all signs of dehydration and gives skin its vitality and suppleness back. It also soothes and calms. The innovative creamy emulsion transforms into an oil after rubbing in the mask and has a musky, fresh floral scent. Packaging is a 75ml celadon tube. Pricing: €28,33/USD 27/JPY3,500.
– HydrAction Deep Hydration Pore Reducing Treatment: The fresh, penetrating gel with a musky, fresh floral scent, moisturises skin with dilated pores, absorbing sebum excesses and regulating the sebum activity. The treatment plumps and enlightens skin, having an immediate and long-lasting effect (instrumental test on ten subjects). It also has a long term-action on pores: a complex of silic and silicon-based powders act in association with the Aquacapt complex to mattify skin and visibly reduce pores right from the application. Packaging is a 20ml tube with nozzle. Pricing: US$29.50/JPY4,200.
2006 SUMMER LOOK
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The star product for 2006 is Dior Beauty Confidential. Image from Dior’s campaign of Dior Beauty Confidential |
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Travel Studio Makeup Palette incorporates a new blue and silver design containing the best-selling shades from Dior Makeup |
The new make-up look for Summer 2006 is launching in Asia in May 2006 and in Europe and the Western Hemisphere in April 2006.
The star product is Dior Beauty Confidential, an envelope-shaped shiny silver zamack palette.
Formula:
• Pressed Powder: same formula as Terra Bella.
• Gloss: same formula as Dior Addict Ultra Gloss.
Packaging:
• The wording “Dior 33 Avenue Montaigne 75008 Paris” is engraved on the powder and readable through the reflection in the mirror.
• Stamp-shaped gloss jar.
• Blush brush with a shiny silver stick with Dior written on both front and back.
Contents: 10g
Pricing: €40.95/US$42/JPY4,900
New Harmonies for Eyes
Available in the Western Hemisphere, Asia and Japan are two new harmonies in the 5-Couleurs range called Fidji Island and Golden Island.
Available in Europe, Africa and Middle East as well as Oceania are two new harmonies in the 2-Couleurs range called DiorLand and DiorLagoon.
Shades for Lips
Available in Europe, Africa and Middle East as well as Oceania, DIORKISS comes in two new shades for ultra-shiny lips called Grape Freeze and Snow Cherry. DIOR PLASTIC GLOSS comes in two new shades for lacquered, plumped lips called Paradisiac Pink and Adventurous Brown.
Available in the Western Hemisphere, Asia and Japan, DIORKISS has two new shades for ultra-shiny lips called Fruit Splash and Snow Cherry. DIOR ADDICT ULTRA GLOSS comes in two new shades for extremely glossy lips – A Zest of Sugar and A Drop of Honey.
 | Luxury redefined: Dior relaunches J’adore |
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Mascara
DIORSHOW Waterproof Mascara comes in a new colour Purple for Western Hemisphere, Asia and Japan.
Travel Studio Makeup Palette
This complete palette incorporates a new blue and silver design containing the best-selling shades from Dior Makeup. Made-to-measure for international travellers, the Travel Studio Makeup Palette is aimed at gift buyers.
Introduced worldwide in April 2006, the palette contains DiorSkin Compact Powder, DiorBlush, two concealers, six eyeshadows, Mini Ultimeyes Mascara Black, Mini Lipliner, Mini Eyeliner Black, Mini Eyebrow Pencil, Dior Addict Lipstick, Dior Addict Ultra Gloss, Blush Brush, Eyebrow Brush, Eye and Lip Brush. Pricing: €42/US$48/JPY5,500.
DIOR VOYAGE
New products in the Dior Voyage travel retail exclusive collection include:
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Les Parfums de L’Avenue Montaigne | Dior Lipgloss Winners |
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Dior Lipstick Winners | Dior Vernis Nail Winners |
Les Parfums de L’Avenue Montaigne
Launched worldwide in March 2006 is a refined and luxurious collection of Dior feminine fragrances featuring the new, girly Dior Addict 2. The set of five miniature sprays is presented in a new innovative bag opening up as a box and is targeted at loyal users as well as gift seekers. The collection contains five mini sprays in 7.5ml: Dior Addict 2 EDT, Dune EDT, Diorissimo EDT, Pure Poison EDP, Dolce Vita EDT. Pricing: €42/US$49/JPY5,900.
Dior Lipgloss Winners – Limited Edition
Launched worldwide in March 2006 is an exclusive limited-edition collection of the best lipgloss shades in a pouch with a pink ribbon to be re-used as a charm. The offer is for Dior fashionistas as well as gift-seekers, the firm said. It contains four shades of lipgloss with an ultragloss formula, and one shade of Dior Addict Plastic Gloss. Pricing: €35/US$46/JPY5,100.
Dior Lipstick Winners – Limited Edition
Also launching worldwide in March 2006 in the Dior Voyage range comes an exclusive limited-edition collection of the five best lipstick shades in a pouch with a pink ribbon to re-use as a charm. Pricing: €54.50/US$65/JPY7,900.
Dior Vernis Nail Winners – Limited Edition
Three shades of Dior Vernis Nail Enamels come in a pouch with a pink ribbon to be re-used as a charm. Pricing: €24/US$26/JPY3,200. Launched worldwide in March 2006.
MORE STORIES ON PARFUMS CHRISTIAN DIOR
Parfums Christian Dior appoints new Marketing Director – 15/02/06
Parfums Christian Dior unveils new beauty talismans – 23/01/06
