FRANCE. Parfums Christian Dior has extended its “Escales de Dior” collection with a new, one-shot feminine fragrance, called Escale à Pondichéry. It will be introduced in Europe and Oceania in June, before rolling out in the US in July.
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Inspired by India: Dior’s new limited-edition Escale à Pondichéry feminine fragrance |
The scent follows on from Escale à Portofino, also created by Dior Perfumer-Creator François Demachy. Both fragrances feature raw materials that reflect the destination that inspired them.
With Pondicherry the former trading post of the French East India Company, the Escale à Pondichéry juice includes jasmine, cardamom, sandalwood and black tea.
The scent is presented in the signature “Les Escales de Dior” flacon. The transparent bottle features an embossed canework design, and is topped with a silver cap. The outer carton sports a green label on a white canework background.
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The uplifting ad visual for Miss Dior Chérie L’eau |
Escale à Pondichéry will be available as a 75ml and 125ml edt spray, priced at around US$57 and US$76, respectively.
Also new within fragrance is Miss Dior Chérie L’eau, described as a new floral interpretation of the original Miss Dior Chérie that is ideal for the spring/summer season.
It will be introduced in Japan and other selected Asian markets in June, following its launch in the rest of the world in March.
Created by Demachy, the scent is fruity and sparkling, with an orange essence top note, a heart of gardenia and a base of white musk.
The packaging is a reworked version of its predecessor, with a green colour-scheme and frosting to convey the notion of freshness. The outer packaging is powder pink and mint green.
Miss Dior Chérie L’eau will be available as a 50ml and 100ml edt spray, priced at US$53 and US$76, respectively.
The launch is being supported by a TV ad campaign shot by writer and director Sofia Coppola, featuring new spokesperson, Minsk-born model Maryna Linchuk. The print campaign is the work of Tim Walker.
Lastly within fragrance, Dior has created new ancillaries for its Eau Savage scent, which will be launched in selected markets from June.
The new products are a 70ml Pre-After Shave Balm (available in France only), a new After Shave Lotion (100/200ml, according to selected markets), and a new deo spray and stick. The recommended price points are €25.85, US$43/US$59, and US$22, respectively.
Within make-up, Dior has unveil the new Bronze Sun Couture Clutch, Dior Addict Lip Polish and its Summer Look 2009.
A one-shot product launching worldwide from May, Dior’s Bronze Sun Couture Clutch, priced at US$76, contains a selection of summer make-up items for the face, lips and eyes.
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Inspired by Dior designer John Galliano, the Summer Look 2009 features a range of bright colours |
The products – a luminiser, gloss and bronzing powder – plus applicators, are presented in a quilted, zipped pouch stamped with a metallic “D” Dior logo.
Starting its worldwide roll-out in June (entering Japan and other Asian markets in July) is the limited-edition Dior Addict Lip Polish (US$28).
Described as an ultra-glamorous product inspired by the backstage world of fashion shows, the gloss is a smoothing lacquer, enriched with moisturizing hyaluronic microspheres and ultra reflective mineral mother-of-pearl powders.
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Dior Cristal Shine, a limited-edition make-up accessory highlight of Dior’s Summer Look 2009 |
Dior Addict Lip Polish is applied via a smoothing roll-on applicator, and is available in three different shades.
The Dior Summer Look 2009 will make its debut worldwide in May. Inspired by John Galliano’s latest couture collection, the make-up features a wide range of bright colours.
A key item is Dior Cristal Shine (US$50), a limited-edition, jewel-like accessory – inspired by the Dior Cristal watch – which can be attached to a handbag via an integral clasp. Available in two colourways, it contains a lip balm and lip gloss, plus applicator brush.
Within skincare, Dior is introducing the Hydra Life skincare collection to Asian doors in June. It is described as a moisturising line that helps to instantly replenish thirsty skin and “stop” the skin’s ageing mechanisms.
The two-step system is suitable for hectic lifestyles, as there is no lengthy daily ritual involved. The key ingredients are a trilogy of plant substances taken directly from the Dior Gardens: Jisten, Centella Heterosides and Black Rose.
The full Hydra Life collection comprises Essence-In-Lotion (US$38), Essence-In-Milk (US$60), Essence-In-Gel US$60$, Essence-In-Creme US$60$ and an Eye Creme (US$47).
Lastly, in May Dior will expand its men’s portfolio with two new products: Dior Homme Dermo System Age Control Firming Care and Dior Homme Dermo System Anti-Fatigue Firming Eye Serum.
The former is said to immediately mattify and densify/firm the skin, to give a “lifting” effect. It is priced at US$71.50 for 50ml.
The latter is claimed to immediately smooth and tone the eye area, diminish dark circles, and reduce puffiness. It is priced at US$52 for 15ml.
MORE STORIES ON PARFUMS CHRISTIAN DIOR
Sylvie Lavagno joins Parfums Christian Dior – 09/04/09
André de Bausset leaves Dior for new Hennessy role – 28/01/09
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