FRANCE. Parfums Kenzo is this month introducing a new feminine fragrance, called KenzoAmour (KenzoLove). It is the first major women’s scent from the house since FlowerbyKenzo, which was launched in 2000.
The new fragrance concept is based around a “voyage of love”, specifically one couple’s “slow and sensual” journey through Asia. They are accompanied on this journey by a multi-coloured bird, a motif which features on the fragrance packaging and ad campaign.
The juice, described as sensual, soft and serene, features exotic ingredients such as cherry and frangipani blossoms, incense, white tea, thanaka wood, rice and vanilla. A floral-woody-musky composition, it was created by Daphné Bugey and Olivier Cresp of Firmenich.
The lacquered glass fragrance flacons are available in three different versions, although all incorporate the same basic, curved slender shape.
The 30ml edp spray is coloured a bright fuchsia; the 50ml is white; while the 100ml is orange. This colour-scheme is meant to both evoke the colours of the fragrance journey, and the signature shades of the Kenzo universe.
The outer cartons sport a white background, offset with a burst of pink, white and orange. Each size incorporates a different shot of the multi-coloured bird.
In addition to the edps, there is a 50ml alcohol-free deo stick and a 150ml deo spray.
The launch will be supported by both print and TV advertising.
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