BAHRAIN. Bahrain Duty Free has partnered with Puig to open counters for the Carolina Herrera, Byredo and L’Artisan Parfumeur brands.
The launch was marked by a ribbon-cutting ceremony attended by senior management from Bahrain Duty Free and Puig, underscoring the strategic importance of the openings within the airport’s commercial offer.
The counters offer a blend of premium beauty experiences and rich brand storytelling. Notably, the Carolina Herrera counter includes a dedicated personalisation station and showcases the brand’s fragrance and makeup products.
The counters bring together Puig’s portfolio of high-end fragrance brands, offering a curated assortment that spans hero lines and new releases.
The openings drive Bahrain Duty Free’s strategy to enhance its luxury brand offer, reinforcing its commitment to delivering premium and engaging retail experiences in the travel environment.
Bahrain Duty Free CEO & Board Director Bassam Al Wardi commented, “At Bahrain Duty Free, our mission is to provide travellers with experiences that inspire and delight. This partnership with Puig reflects our shared commitment to offering luxury and exclusivity to our customers. Whether they are passing through or indulging in a moment of self-care, travellers can now enjoy a touch of sophistication with Puig’s iconic products.” ✈
