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This credit card-sized Neoi 906 Singapore Edition mobile phone with yellow detailing is sold onboard Singapore Airlines |
GERMANY. Travel retail electronics specialist Pasco has announced a partnership with Singapore-based company Neoi to sell customised mobile phones for the inflight market, The Moodie Report can exclusively reveal.
Pasco’s Robert Suter said the credit card-sized phones had already gone on sale onboard Lufthansa, Swiss and Singapore Airlines and the reaction to the product had been “amazing”. The latter airline recently recorded sales of 800 mobile phone units in just 14 days.
Consumers buy the handset without a contract. “These phones are targeted at consumers who may already have two phones – for example, a notebook [PC] and a BlackBerry. This is something they can take with them to a bar in the evening. It’s gadgety, a fashion statement and unique,” Suter told The Moodie Report. The phones retail onboard at between €199 and €299.
Airline buyers can customise the look of the phone they offer. “It’s an exclusive product – each airline can get its own exclusive version and colours,” said Suter.
“People thought it wasn’t possible to sell mobile phones inflight because of the high margins required, but we have been very successful so far and we are in negotiations with other carriers,” he added.
Despite their small size and 88g weight, the phones offer a full QWERTY keyboard for texting.
Neoi (www.neoi.de) is a Singapore-based company with German management and has its own factory in China.
For details, contact Robert Suter, Pasco GmbH, Rudolf-Diesel-Str. 12, 69207 Sandhausen, Germany, tel: +49 6224 54061, fax: +49 6224 54606, e-mail r.suter@pasco-hifi.de Visit www.pasco-hifi.de
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