Hostesses at the TFWA Asia Pacific in Singapore will be wearing a custom designed Pashma dress on 12 May as the luxury cashmere and lifestyle brand shows its range of luxury accessories during the exhibition (stand number: F27).
The white dress, with an asymmetric hemline, will be complemented by Pashma scarves.
Pashma Director Deepti Kumar said: “Each hostess will sport a different scarf which will be styled in different creative drapes to showcase the versatility of Pashma scarves in what promises to be a captivating spectacle.”
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Hostesses at the TFWA Asia Pacific will be wearing a custom design Pashma dress with an asymmetric hemline, complemented by Pashma scarves |
The trans-seasonal scarves are available at Pashma’s 18 outlets in Japan, USA, Singapore, Hong Kong and India, including its flagship Raffles hotel store, the Marina Bay Sands shop in Singapore and its lifestyle stores at the three terminals at Singapore Changi Airport. Pashma products are available in travel retail worldwide and inflight listings include Singapore Airlines, Cathay Pacific, Air France, British Airways and Qantas.
The brand has opened eight new boutiques in the past year, upgrading and increasing capacity at its stores at Singapore Changi and opening in Hawaii, New Delhi and Hong Kong. Further stores are planned for Dubai International Airport Concourse A and at Doha Hamad International Airport.
McG Consultants is Pashma’s exclusive agent in travel retail. MCG Managing Director Richard McGratty described Pashma’s success at Singapore Changi as “unparalleled”.
Pashma said its new outlets feature a more personalised decor and an increased product range, including its ready-to-wear and jewellery collection and range of scarves. The stores “reflect the brand’s evolution in transforming into a true global lifestyle brand with a definitive consumer segment and identity”.
Its new range of hand-made jewellery, featuring semi-precious stones in unconventional shapes set in silver, offer a distinctive and contemporary look, the brand stated.
