IRELAND. British beauty brand Pat McGrath has launched exclusively at The Loop, Dublin Airport with Aer Rianta International. It is also available on theloop.ie.
The first-to-market launch leverages the makeup brand’s strong global brand awareness. Pat McGrath Labs was founded by celebrity makeup artist Pat McGrath. McGrath launched her eponymous brand in 2015 and it reached Unicorn status (US$1 billion valuation) just three short years later in 2018.
McGrath, formerly the Beauty Director of i-D Magazine, was named Beauty Editor-at-Large at British Vogue in 2017. She was also acknowledged as a British Dame in 2020.
Commenting on the exclusive launch, ARI Executive Director Retail – Ireland Tom Byrne said: “We aim to bring the latest airport exclusives and the very best brands to inspire and delight our customers at The Loop, Dublin Airport. Pat McGrath Labs will elevate our makeup range while delivering an exciting and dynamic new collection to our offering.” ✈
