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Paul Walker: the new face of Davidoff Cool Water |
INTERNATIONAL. Coty Prestige has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign, which starts worldwide in July.
The American actor has played Brian O’Conner in ‘The Fast and the Furious’ films, and has also appeared in action movies including Clint Eastwood’s ‘Flags of Our Fathers’, ‘Eight Below’, ‘Joy Ride’ and ‘Takers’. He will next be seen reprising his O’Conner role opposite Vin Diesel in ‘Fast Five’, being released this spring.
Walker has studied marine biology, and is known for his interest in the ocean, ocean conservation, diving and surfing. He is also involved in the National Geographic Channel documentary series ‘Expedition Great White’, which examines the migratory patterns of great white sharks.
“I have a really intimate relationship with the ocean, and Davidoff Cool Water is the quintessential ocean fragrance. I am honoured to be the new face of this campaign,” Walker commented.
“Paul Walker is a natural choice to represent Davidoff Cool Water,” added Coty Prestige SVP International European Marketing Licenses Françoise Mariez. “He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterise him.”
