UAE. Puig-owned fragrance house Penhaligon’s has partnered with Dubai Duty Free to launch its travel retail-exclusive ‘Festival of Flight’ concept at Dubai International Airport Terminal 1 (Concourse D).
As reported, ‘Festival of Flight’ made its debut at Incheon International Airport in February, in partnership with The Shilla Duty Free.
The 33sq m activation design takes inspiration from early aviation days, incorporating old travel contraptions and machines such as a hot air balloon, propeller plane and blimp.
Penhaligon’s collections on display include British Tales and Portraits, Potions & Remedies, as well as a selection of body and bath products and fragrance discovery sets.
Shoppers can also find their signature scent at the pop-up through a Destination Fragrance Profiling experience in which Penhaligon’s fragrance experts match customers with their perfect scent.
Penhaligon’s has created exclusive gifts-with-purchase that incorporate local Dubai culture to evoke a strong Sense of Place. Travellers can also make use of the on-site engraving and gift-wrapping service.
Puig Executive Vice President Global Travel Retail Kaatje Noens said: “The launch of the first Penhaligon’s Festival of Flight activation in the Middle East underlines our flourishing partnership with Dubai Duty Free and joint commitment to offering memorable retail experiences to travellers.
“As the world’s top airport for international traffic, Dubai is the ideal location to immerse passengers in the exploration mindset of William Penhaligon.” ✈
