Sugar confectionery specialist Perfetti van Melle (PvM) will highlight a newcomer to its portfolio, Fruittella, at the upcoming TFWA World Exhibition (Mediterranean Village, P8).
According to PvM, the Fruittella candy is made with natural flavours and colourings and real fruit juices. A Fruittella Jumbostick, containing eight strawberry-flavoured single sticks, is launching in global travel retail with a focus on families with children aged four to 12 years old.
PvM will also present new launches for its Chupa Chups range. The Chupa Chups Funny Friends has eight mini lollipops in Fox, Duck and Dog plush pouches. PvM described the line as a “perfect contender for the gifting sector and the till point”.
Tiger and Panda have joined the Chupa Chups Backpack range and PVM has gained the Snoopy licence for its Chupa Chups markers. Snoopy joins Hello Kitty and replaces the licence for Smurfs. The Snoopy Marker Pack contains seven fruit lollipops, eight markers and a booklet.
The Chupa Chups Cash Till Box, which contains six assorted fruit lollipops and targets young adults, is also new.
The Mentos brand has added Mentos 2H Clean Breath to its line-up. PvM said the new product helps to provide clean breath for two hours. The sugar-free, three-layer tab contains magnolia bark extract and zinc and is available in Intense Mint, Peppermint, and Lemon Mint flavours.
A new Watermelon flavour extends the Mentos Pure Fresh Gum range.
The new products will roll out in global travel retail in March 2020.
Perfetti van Melle Global Travel Retail Marketing Manager Femke van Veen said: “These new products have been introduced as a response to our latest category insights, which reveal the ongoing potential for non-chocolate confectionery in global travel retail.
“We are always striving to create the ultimate travel retail selection and we believe that our new offers are a huge step in the right direction.”
The new reveals are in line with PvM’s recent announcement of plans to boost the sugar confectionery category’s performance in the channel through a focus on new product development, greater in-store visibility and an increased drive for impulse sales.
In 2018, PvM said, the company maintained its position as the leading sugar confectionery company in global travel retail with a 14.5% market share. Its in-store bestsellers grew by +6%, while its till point bestsellers grew by +21%. In terms of the total confectionery category, PVM said it sits at number ten, two places ahead in market share ranking since 2016.
PvM noted that Europe accounts for the majority of its travel retail success, with 74.6% of its global travel retail sales. The Americas claims second place with 9.1%, Africa and the Middle East third with 8.7%, followed by Asia Pacific with 7.6%.
