Sugar confectionery specialist Perfetti Van Melle (PVM) is set to reveal new Chupa Chups products for children at next month’s TFWA World Exhibition in Cannes, 1-5 October (Mediterranean Village P8).
The Chupa Chups offer includes a Forever Fun mini suitcase carrying games and lollipops. The lunchbox-sized (126 x 91 x 67mm) case includes eight strawberry-flavoured lollipops, along with Tic Tac Toe and Find the Match memory card games.
In partnership with Hello Kitty and The Smurfs, Chupa Chups has also launched two themed colouring kits, each containing four markers, four lollipops and a colouring book.
Perfetti Van Melle Global Travel Retail Director Michiel Goedvolk said: “We have a range of new activations lined up for 2024. These are designed to showcase our brands Mentos and Chupa Chups in the traveller environment and make an impact on the shop floor to drive sales.
“New concepts have been developed that are aimed at gifting, snacking and refreshment like our Mentos Mints flip top tins or Chupa Chups suitcase. In the area of visibility, we will also help our partners leverage the brand power of Chupa Chups and Mentos with eye-catching and interactive displays and other engagement tools,” he added. 
