Confectionery specialist Perfetti van Melle (PVM) is set to roll out its product innovations at the upcoming TFWA World Exhibition in Cannes (29 September-3 October).
Among its latest product developments include new flavours of its key candy brand, Chupa Chups Sours.
Offering a tangier taste, the new flavours Sour Strawberry, Sour Lemon and Sour Apple will be presented in the Chupa Chups Sour Pouch Bag.
Expanding the brand’s diverse snacking and sharing range, the new pouch bag includes 25 lollipops and complements the existing Chupa Chups Best Of and Strawberry Loves pouches.
Launched this summer, the multi-flavour Mentos Discovery Jumbo comes with 14 innovative and regular flavours in one tube, including raspberry, watermelon, strawberry, pineapple, orange, lemon, blueberry, grape, passionfruit, blackcurrant, lychee, lime, banana and cherry.
This is the first product development of its kind for PVM and further to its launch in Europe is already performing positively, the company noted.
The Mentos Jumbo Roll lineup will be enhanced by the new Feeling Berry Good version, which includes blueberry, cherry and raspberry flavours. The new product will feature refreshed packaging, replacing the Berry Mix Jumbo Roll.
Starting next year, all Mentos Jumbo Rolls will switch from a plastic lid bottom to a cardboard fixed bottom, aligning with PVM’s efforts to offer more sustainable products.
Since acquiring several gum brands from Mondelez in late 2023, PVM has rolled out Stimorol to various travel retail markets. In 2025, the confectionery leader will further expand its range with the Stimorol 10-pack, featuring sugar-free mint, wild cherry and original flavours.
PVM Marketing Manager Lauren Potter said: “We are excited to showcase our latest new products for travellers at this year’s TFWA World Exhibition in Cannes. We have a packed calendar plan for brand activations already lined up for 2025.
“We look forward to a year ahead full of engaging and impactful promotions designed to create a dynamic shop floor presence for our brands Mentos and Chupa Chups in the duty-free retail space.
“We know the cash till point-of-purchase is very important for impulse purchasing for the confectionary category and gum is a key vertical. At PVM, we have the optimal range of single gum and mint items, under our Mentos brand; these are the perfect pick-up products and at the right price points.
“In 2025 we will continue to drive our freshness offer with the best instore visibility solutions for these areas plus ensuring we have a fresh, innovative and exciting product range to suit.” ✈
