Perfumes y Diseño has updated its J del Pozo Halloween fragrance franchise with the introduction of a new feminine scent called Halloween Fleur.
The floriental juice opens on notes of violet leaves, pear nectar and mandarin, building to a heart of ginger orchid, sambac jasmine and lilac. The base blends cashmere, amber, vanilla and musk.
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The signature Halloween flacon has been updated with a soft golden tone, and a gold-coloured base and cap. The outer packaging is decorated with a gold and mauve flower and branch pattern.
The advertising visual, created by Javier Tomás Biosca, features Danish model Josephine Svenningsen and aims to convey “innocence and youth”, according to the brand.
In other news, Perfumes y Diseño has extended its Tous masculine portfolio with a new scent: Tous Man Intense. The fragrance is described as “the essence of a great man”.
The fougère-aromatic juice was created by Alienor Massenet and Pierre Wargnye. A key ingredient is sage – the wild herb said to be linked to long-life, energy and vitality. Other ingredients include neroli, lavandin, orange blossom, Tonka bean, musk, amber and moss.
The colour-scheme is black, charcoal grey and orange, with the fragrance name accented in silver. The advertising visual features South African model David Miller.
