NEW ZEALAND. Pernod Ricard Global Travel Retail has unveiled Auckland Airport’s first ever wines & spirits shop-in-shop in partnership with Lagardère AWPL. Located in an Aelia Duty Free store in Auckland Airport’s departures area, the 62sq m space features Pernod Ricard’s new signature modular design.
Initially launching with Jameson Irish whiskey, the boutique features interchangeable furniture, enabling the wines & spirits group to display multiple brands from its portfolio. Plans are already in place to transition the space to Malfy Gin and Chivas Blended Scotch Whisky within the next 12 months.
Pernod Ricard noted the new permanent space adheres to its rigorous sustainability principles, with eco-friendly build materials and inks locally sourced from New Zealand.
The modular shop-in-shop is also Pernod Ricard Global Travel Retail’s first within the Pacific region. The drinks company said it is “a significant milestone and underlines its commitment to retail excellence as well as its pioneering spirit”.
To celebrate the new retail space Pernod Ricard Global Travel Retail, Lagardère AWPL and Auckland Airport hosted an opening ceremony which offered shoppers access to a complimentary Irish Coffee cart and dedicated brand consultants to conduct tastings.
Customers were also offered an exclusive, custom-made Jameson tote bag as a gift with purchase (see image below).
Pernod Ricard Pacific Travel Retail Director Rebecca Holliday commented: “This space truly embodies the partnership we have with Lagardère AWPL; from idea conception to installation, we have worked hand in hand with them and Auckland Airport to bring this modular space to life.
“Thank you to both partners for committing to the vision of full modularity, and we hope it pays off in a uniquely engaging experience for travellers. We are excited to continuously evolve the boutique, to surprise and delight our shoppers in Auckland.”
Lagardère AWPL Travel Retail Pacific Chief Executive Officer Costa Kouros said: “Our partnership with Pernod Ricard Global Travel Retail has been integral to the realisation of this modular boutique in Auckland.
“We have leveraged our collective expertise to create an immersive retail experience that showcases Pernod Ricard brands in a traveller-centric way. We look forward to continuing our strong partnership with them and Auckland Airport to drive further innovation in travel retail.” ✈
