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The company is pushing on with its campaigns, and, “to capitalise on the growth of Martell in the region”, it is rolling out a Martell-Dunhill promotion |
UK. Pernod Ricard Asia Duty Free has bagged four awards at the Promotion Marketing Awards of Asia, a programme run by the Asia branch of the world-wide Marketing Agencies Association.
The Royal Salute “Ultimate Celebration” promotion was awarded gold for the category “Best Activity Generating Brand Volume”, while Chivas Regal’s “What’s Your Chivas Life?” was awarded bronze for the category.
Royal Salute also received bronze for the “Most Innovative Idea or Concept” category, while Chivas was awarded silver for “Best Retail Account Specific or Channel Marketing Activity”.
Columnist for The Moodie Report Kevin Chen had tipped Pernod Ricard’s campaigns in China as outstanding in his last column.
The company is pushing on with its campaigns, and, “to capitalise on the growth of Martell in the region”, it is rolling out a Martell-Dunhill promotion. It will offer 20 Alfred Dunhill shopping experiences worth US$5,000 each as prizes in a grand draw. Each prize-winner will be ferried in a limousine to the Alfred Dunhill boutique which will be closed to other shoppers, and where an image consultant will tend to the individual.
In addition, 130 Alfred Dunhill d-type MKII watches are being offered as prizes for weekly draws throughout the duration of the promotion. These timepieces were made as a tribute to the Jaguar car that made British motor-racing history by winning Les Mans from 1955 to 1957.
Meanwhile, the company has secured an on-board listing for Martell Cordon Bleu on China Airlines. From January 2005, the liquor will be served to all passengers in First and Business class.
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