Pernod Ricard Global Travel Retail (PR GTR) has announced the launch of seven ultra-rare Single Cask Editions from Secret Speyside exclusively in global travel retail.
The new series comprises seven expressions aged between 21 and 27 years. They come from four elusive distilleries in the Speyside region. These include the vanished distillery of Caperdonich, Longmorn, Glen Keith and Braes of Glenlivet.
Launched in global travel retail across 25 markets in 2019, Pernod Ricard’s whisky experts unearthed rare single malts from Speyside’s hidden distilleries to develop a selection of ultra-rare whiskies exclusively to travel retail. Secret Speyside has since expanded into key single malt domestic markets including the UK and China.
The Secret Speyside Single Cask Editions showcase the depth and diversity behind the Speyside distilleries, with each edition featuring character unique to its individual cask. The expressions have been matured in seven separate American Oak casks, a selection of which were first-fill. Closely monitored across the years, they have been drawn at their individual pinnacle, said the company. “The result is a series of seven rare and distinctive new flavour profiles that can never be repeated, perfect for collectors and expertly curated for curious connoisseurs.”
Pernod Ricard Global Travel Retail said that the launch of the Single Cask Editions underlines how the company is capitalising on the growing Premium+ category, “offering travel exclusives that bring new stories, depths and liquids to its key retailers, and creating a halo effect for the popular Secret Speyside range”.
Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang commented: “The ultra-rare range of Single Cask Editions fuse the rich heritage and unique characteristics derived from the four celebrated and elusive distilleries at the heart of the revered region of Speyside, presenting travel retail shoppers with a unique opportunity to explore and collect new and rarer treasures.
“As a rich and rapidly growing category, we are thrilled to present this remarkable range of rare Single Cask Editions exclusively to travel retail. The ultra-limited malts present an opportunity for PR GTR to cut-through the Prestige+ category in duty free, offering unique expressions collectors cannot find anywhere else.”
Chivas Brothers Director of Blending and Inventory Sandy Hyslop said: “It is always a satisfying moment for a blending team when we realise a cask we’ve been monitoring for a number of years stands out as being worthy of bottling all by itself. The introduction of these seven new captivating Single Cask releases is a tribute to the exceptional skill and uncompromising dedication that is behind Secret Speyside. Over decades of maturation, an incredibly distinctive range of flavours have developed inside each cask and these stunning new releases, bottled at cask strength, represent an impressive depth to Speyside that is just waiting to be discovered.”
Unique editions from the Secret Speyside Single Cask release will be available to purchase at individual RRPs exclusively across key partners, including:
- Secret Speyside Caperdonich Peated 1996 exclusive to Heinemann, Frankfurt Airport. RRSP US$1,050
- Secret Speyside Caperdonich Unpeated 1996 exclusive to Dufry, Heathrow Airport. RRSP US$1,050
- Secret Speyside Braes of Glenlivet 1992 exclusive to Dubai Duty Free, DXB. RRSP US$990
- Secret Speyside Glen Keith 1998 exclusive to China Duty Free Group, Shanghai Pudong Airport. RRSP US$450
- Secret Speyside Glen Keith 1994 exclusive to Duty Zero by cdf (CDFG/Lagardère), Hong Kong Airport. RRSP US$760
- Secret Speyside Longmorn 1998 exclusive to Lotte Duty Free, Singapore Changi Airport. RRSP US$480
- Secret Speyside Longmorn 1995 exclusive to Ever Rich Duty Free, Taoyuan Airport. RRSP US$800
