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INTERNATIONAL. Pernod Ricard Travel Retail has appointed Talk PR as its global travel retail communications agency.
Pernod Ricard Travel Retail’s brand portfolio includes Chivas Regal, Martell, The Glenlivet, Absolut Vodka, Royal Salute, Ballantine’s, Jameson, Beefeater, Havana Club, Malibu, Kahlua, Jacob’s Creek wines and Mumm and Perrier-Jouët Champagne.
Talk PR said it will focus more on consumer PR activity, with a communication strategy rooted in the “˜Travel Trail’ – the “˜journey’ every traveller takes from researching their trip to returning home. The specialist public relations consultancy will also develop and implement a communication strategy that aims to encourage consumer engagement through traditional and digital PR, targeting both travel retail trade and luxury consumer titles (lounge and inflight activity, partnerships and events).
The Talk PR team will report to Pernod Ricard Travel Retail Europe Digital Manager Caroline MacIntosh and Marketing Director Jenny Shipton.
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Talk PR Managing Director Helena Fisher said: “We are delighted to be working with Pernod Ricard Global Travel Retail in this new partnership for Talk PR’s global team, and excited to be able to apply learnings from our extensive premium and luxury lifestyle experience.
“Travel retail has come of age and really is an exciting – but often overlooked – platform to both drive sales and deepen connections. We look forward to creating some innovative work, in partnership with the brilliant client team, for their impressive portfolio of brands.”
