SINGAPORE. Pernod Ricard Global Travel Retail (GTR) has partnered with Lotte Duty Free to unveil two Singapore-themed expressions from Royal Salute and Martell exclusively at Changi Airport.
The Royal Salute 21 Year Old The Signature Blend Singapore Edition and the Martell Cordon Bleu World Cities Singapore Edition are the latest exclusive blends to be added to Pernod Ricard GTR’s blended Scotch and Cognac portfolios.
Both expressions were launched in March and are exclusively available in Lotte Duty Free’s stores in Terminals 1 and 3. They are also available online at iShopChangi, where Martell has a digital brand store.
The recommended retail price for the Royal Salute 21 Year Old The Signature Blend Singapore Edition is S$280 (US$206) and S$340 (US$250) for the Martell Cordon Bleu World Cities Singapore Edition.
“We are delighted to share two unique and luxury products from Royal Salute and Martell with passengers at Changi airport,” commented Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang.
“As the trend for premiumisation continues to flourish in the channel, these duty free city exclusives are perfect for shoppers on a mission to find unique and collectable items on their travels.”
The Royal Salute Signature Blend Singapore Edition comes in a striking gift box that features the Royal Salute Lion sitting on top of the Supertree Grove at the Marina Bay Sands. The box also references Singapore’s major landmarks and native botanicals including the famous Singapore and Queen Orchids.
The Martell Cordon Bleu World Cities Singapore Edition is the first city exclusive in the Cordon Bleu range, which is the Cognac house’s best-selling line in travel retail. The bottling features an evocative drawing of Singapore’s skyline alongside a flying swift, which is the brand’s logo.
“Limited-time exclusives such as these new city editions give shoppers a sense of novelty and create excitement, which will uplift the entire shopping experience” — Changi Airport Group Vice President Airside Concessions Gwyn Sin
To celebrate the exclusive releases, Pernod Ricard Global Travel Retail and Changi Airport are hosting an immersive pop-up at Terminal 3 Departures throughout March and April.
The pop-up invites travellers to discover Pernod Ricard’s powerful portfolio of brands. The store is dressed in lush greenery and features wall-to-wall products from Absolut, Chivas, Ballantine’s, The Glenlivet and Secret Speyside. The Royal Salute and Martell Singapore City expressions are highlighted at the store’s high-profile centre display.
Lotte Travel Retail Singapore Managing Director Edward Im commented, “As part of our long-standing partnership with PR GTR, these Singapore City limited editions allow us to reconnect with travellers through exclusive items inspired by the beauty of Singapore. We are delighted to be able to bring the spirit of the city to consumers through these iconic brands and designs.”
“As we welcome passengers back to Changi Airport, we hope to re-kindle the joy of shopping during travel,” added Changi Airport Group Vice President Airside Concessions Gwyn Sin. “Limited-time exclusives such as these new city editions give shoppers a sense of novelty and create excitement, which will uplift the entire shopping experience.”