Perricone MD unveiled its latest skincare range, the Pre:Empt Series, at a press event last week in London. The Moodie Davitt Report was the sole travel retail media at the launch.
Developed by Dr. Nicholas Perricone after years of scientific research, the Pre:Empt Series aims to provide Millennial skin with age-defying solutions to prevent the first signs of ageing and preserve youthful skin.
The collection features Dr. Perricone’s patented Nrf2 Antioxidant Support Complex. Naturally derived from turmeric, olive leaf, green tea and cress sprouts, the Nrf2 Antioxidant Support Complex is said to awaken a naturally occurring gene within the body that improves skin’s own natural ability to combat oxidative stress and environmental aggravators.
The full range comprises: Exfoliating Pore Refiner; Skin Perfecting Serum, said to help combat fine lines; Brightening Eye Cream, which claims to prevent dark circles; and Oil-Free Hydrating Cream, a product which is said to improve antioxidant support and hydration as well as prevent the first signs of ageing for skin not yet in need of repair.
Pre:Empt Series is launching this month exclusively at department store John Lewis and will be available throughout the UK from September.
