Leading French wine company Peuch & Besse has appointed Catherine Bonelli as Managing Director Global Travel Retail.
The highly regarded travel retail specialist will assume the key role at Peuch & Besse – the winner of the 2021 QDF Factor with its Wines of Golf Legends concept – on 1 October.
Bonelli will work closely with company leaders Sylvain Combe and Isabelle Gec-Peuch, and alongside Business Advisor (and former William Grant & Sons Regional Director), Rajiv Bhatia.
Bonelli joins Peuch & Besse from Loch Lomond Group where she was Managing Director Global Travel Retail. Her extensive experience within the channel also includes stints as Worldwide Travel Retail Director at Italian fashion house Paul & Shark and International Travel Retail Director at Devanlay Lacoste.
As reported, Peuch & Besse’s Wines of Golf Legends is a collaboration between some of the world’s most illustrious golfers and a selection of outstanding winemakers. Travel retail is the primary target market.
The project developed from the friendship between French professional golfer Jean Van de Velde and Peuch & Besse CEO Sylvain Combe. They decided to combine their common passions – wine and golf – in a collection where each wine is selected by a golf legend from a winemaker he or she has chosen.
The collection began with a range of fine wines selected in collaboration with golfing stars Jean Van de Velde (France), José María Olazábal (Spain), Costantino Rocca (Italy), David Frost (South Africa) and Ian Woosnam (Wales).
Look out for news, coming very soon, of the latest additions to the range.
Peuch & Besse also offers an extensive One Wine One Story range in travel retail. 
