CHINA. Shenzhen Duty Free celebrated the formal opening of its new Premium Wines & Spirits Gallery at Shenzhen Duty Free Haikou Mission Hills Duty Free City (trading as Times DF x DFS Haikou Mission Hills Duty-Free Complex 深免x DFS海口观澜湖免税购物城 ) on 30 October.
The high-end wines & spirits zone is the result of an ambitious investment and upgrade by Shenzhen Duty Free in collaboration with some of the world’s leading drinks brands.
Here we present a Picture Gallery preview, courtesy of Shenzhen Duty Free of the new upscale zone.
On Friday, 5 November, we will bring you a comprehensive story on the development in association with Shenzhen Duty Free to coincide with the retailer being one of our three ‘Exhibitors of the Day’ during ‘Buyers & Brands Bonanza Month’ at the Virtual Travel Retail Expo which runs throughout November.
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The first floor of the new zone is positioned as a global flagship store cluster hosting three top spirits houses (Diageo, Pernod Ricard and Bacardi) and well-known high-end Cognac brands (Hennessy, Louis XIII from Rémy Martin). Several other leading brands are also beautifully showcased in the wider area. Click here for our earlier article on the Johnnie Walker boutique from Diageo and here for the reveal of Pernod Ricard Global Travel Retail’s (GTR) first portfolio boutique in duty free.
Shenzhen Duty Free is inviting brands to visit its superb Times DF stand in the Hainan Discovery zone at the Virtual Expo. Registration is free for any qualified member of the travel retail community. Simply visit www.VirtualTRExpo.com if you have not registered.
On its stand Shenzhen Duty Free reveals plans for the second and third phases of its ambitious downtown duty free shopping complex in Haikou Mission Hills Resort, Hainan.
Working alongside retail partner DFS and Mission Hills Group, Shenzhen Duty Free Group reveals that it is leveraging its rich brand operation experience and channel procurement advantages to develop and build the next phases of its Times DF Haikou Mission Hills Duty Free Town in the New Town area of the Haikou Mission Hills Resort.
The Phase II permanent shops will be opened at the end of 2022 in a business area of about 46,000sq m covering all categories of high-end duty free luxury and sports goods. It will also feature specialty restaurants.
Phase III will be a duty free complex with a business area of 100,000sq m, which Shenzhen Duty Free said will be “a benchmark of refined domestic retail”.
Phase I was opened on 31 January this year in a business area of about 25,000sq m. The space features offerings from 500 high-end global brands. The main duty free products available are watches and jewellery, makeup products and perfumes, boutique bags, fashion accessories, wines, imported food, gifts and toys, as well as smartphones and 3C electronics products.
Haikou Mission Hills Resort complex owner Mission Hills Group has rich experience in tourism product development, directing the development of tourism projects such as professional golf courses, Asia’s largest hotspring valley and the Feng Xiaogang Film Commune, which integrates dining, accommodation, travelling, shopping and entertainment.
Shenzhen Duty Free said that its retail projects, together with Mission Hills Group’s development of sports and cultural elements to the Mission Hills Resort, will “improve the trade mix of Mission Hills region, practically and effectively boosting return customer traffic”.
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
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