Spreading the word to the Chinese consumer A consumer version of this story first appeared this week on popular Chinese travel shopping WeChat platform Globuy, published byExtra-Aile Media. The Moodie Davitt Report has an informal information-sharing agreement with Globuy. Our key brand stories are being featured on Globuy (adapted for Chinese consumer readers) as will relevant stories from international travel retailers (promotions, campaigns, store openings etc of interest to Chinese consumers). To discover more about Globuy read The Moodie Davitt Report’s exclusive feature published recently. |
CHINA. Sunrise Duty Free (now majority owned by China Duty Free Group) celebrated its official opening on Wednesday (3 April).
The new 500sq m store features a host of popular cosmetics, liquor, fashion and accessories.
Brands include Estée Lauder, Clarins, Dior, Guerlain, Lancôme, SK-II, Clinique, La Prairie and many others.
Liquor brands include Chivas Regal, Ballantine’s, The Macallan, Royal Salute, Rémy Martin and Penfolds. The boutique area features many big international brands, including Dior, Fendi, Gucci, Hugo Boss, Lego, Miu Miu, Philips, Prada, Ray-Ban, Swarovski, YSL, Bose and Calvin Klein.
Sunrise Duty Free is offering a range of special pricing promotions to celebrate the opening, including special April offers through popular Chinese travel shopping WeChat platform Globuy*.
Interestingly, Globuy’s WeChat asks users the following question:
Q: After visiting the new arrivals duty free shops, would you in future:
– When travelling abroad, buy upon return in the Sunrise arrivals store?
– Not worry about having exceeded your allowances abroad?
– Not care where you purchase?