Pilgrim to reveal travel retail-exclusive jewellery and sunglasses collections in Cannes

Guests at the TFWA Cannes show will be offered a glimpse of Pilgrim’s latest channel-exclusive jewellery and eyewear ranges

Danish jewellery brand Pilgrim is set to unveil its 2024 travel retail-exclusive jewellery and sunglasses collections at the upcoming TFWA World Exhibition in Cannes.

The brand’s showcase at the event will include its contemporary jewellery range, Shapes of Life, which comes in silver and gold-plated chains. The products from this collection are described as gender-neutral and will be available globally in-store from January.

Pilgrim Head of Travel Retail Louise Rohde said: “It’s all in our name – a traveller by heart and soul.

“We are always seeking new adventures with an open and optimistic mind and our designs reflect a well-travelled world of jewellery, crossing borders and cultures while remaining true to our Scandinavian heritage.

“Our universe is a place of freedom, encouraging every soul to express their true selves and join the Pilgrim journey.”

Pilgrim is also highlighting its strong focus on sustainability. Starting next year, the company will use a minimum of 75% recycled materials on 70% of its jewellery products.

According to the company, most of its sunglasses are made from recycled plastics, a material also known as post-consumer plastics. All sunglasses have polarised lenses and UV400 protection.

Pilgrim is a family-run company founded in 1983 by Annemette Markvad and Thomas Adamsen. It marks its 40th anniversary this year.

The brand is known for its earrings, necklaces, bracelets, rings and sunglasses. The jewellery is plated with either 24k gold or 925 sterling silver and the necklaces and rings are adjustable. Inspired by its Scandinavian roots, all products are handmade and designed in Denmark.

Available at an accessible price point, the jewellery costs from €14.95 (US$16) to €99.95 (US$106) and the sunglasses from €50 (US$53) to €60 (US$63).

The company offers services including a set-up guide for every new collection, with planograms and visual merchandising advice.

From 2024, 70% of Pilgrim’s jewellery collections will be made from a minimum of 75% recycled materials

Pilgrim provides retail furniture which displays 400 SKUs in 1 sq m, consistently generating a high turnover from a small space, the company noted.

The brand has a presence in airport, cruise and airline retail across global locations including its homebase in Europe, the US and Canada.

Pilgrim has partnered with major travel retailers Gebr. Heinemann, Aer Rianta International (ARI), 3Sixty and Dufry. This year, it has secured new listings with Dufry at Helsinki Airport, Gebr. Heinemann at Hamburg and Graz airports and ARI at Lisbon Airport.

Later this year, the company will launch a customised area at Dallas Fort Worth Airport in partnership with 3Sixty. It is also expanding its partnership with ARI in Portugal and the Middle East.

In the cruise channel, Pilgrim has this year established new partnerships with AIDA and Stena Line.

Rohde said: “We see a huge opportunity for our business in travel retail and are really looking forward to being back in Cannes this year and meeting with existing and potential customers.

“We are open to partnerships which fit with our vision and look forward to exploring future collaborations. Our priority for growth is in airport retail and we also see great opportunities in the cruise sector.”

Food & Beverage The Magazine eZine