USA. Leading outdoor advertising company JCDecaux is highlighting a series of innovative out-of-home (OOH) campaigns on digital and static networks in selected US locations.
The campaigns feature on the jcdecauxna.com website through stories and visuals that underline the power and reach of OOH advertising.
‘Pillars of Luxury’ details collaborations with Gucci, Fendi, Rolex, Hermès and Chanel in Boston and San Francisco.
According to JCDecaux, the luxury brands are “effortlessly reaching their target urban consumers” by leveraging the high reach of the OOH specialist’s kiosk advertising inventory.
The company said OOH “can be especially useful for brands that are looking to target a specific audience while driving immediate consumer action”.
“Advertising spaces like our high-profile kiosks are ideal for brands looking to showcase big picture messages that rely heavily on visuals, as is the case with luxury retailers.
“Just like fashion trends, the out-of-home landscape continues to evolve as both brands and consumers come to expect more from advertising spaces. We pioneered these kiosks in 1994, and we are preparing to launch our first digital kiosks in the first half of 2022,” JCDecaux added.
‘Out-of-Home and Into Nature’ highlights a partnership with Mazda to support its new Mazda CW-50.
The campaign includes thought-provoking messages and natural landscapes displayed on digital bus shelter panels around New York City and Manhattan.
‘Spring into Summer Travel’ features a collaboration with Expedia which aims to assist consumers plan post-pandemic getaways. A Made to Travel campaign promoting Expedia’s all-in-one booking platform features on OOH panels across New York City and Chicago.
In another major partnership – Ballin’ Out with Out-of-Home – popular US sports franchises are leveraging JCDecaux’s OOH networks in the same cities to drive brand awareness and ticket sales among urban residents.
