FRANCE. Champagne Piper-Heidsieck has wrapped its new limited-edition Bodyguard in a “˜sexy red crocodile skin’ for its launch this month in selected travel retail outlets.
The 75cl Champagne Brut, in a lipstick red faux crocodile skin sheath, is “a perfect example of how innovative and audacious this brand can be”, said Rémy Cointreau Global Travel Retail Marketing Director Matthew Hodges. “Although Rémy Cointreau Global Travel Retail will distribute only small quantities of this limited edition in travel retail, it will bring a halo of excitement to the whole brand.”
Distribution starts, initially exclusively, in travel retail worldwide, beginning with Aelia at Paris Charles de Gaulle Airport stores. A domestic roll-out will follow in time.
The full Rémy Cointreau portfolio will be on show at this month’s TFWA World Exhibition in Cannes (Stand number: Foyer 1A Marine Village).
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