UK. Portland Design Managing Director Ibrahim Ibrahim, a well-known figure in the airport commercial world, has published his first book, titled ‘Future-Ready Retail’.
The futurist, retail strategist and designer explores the future customer experience, how to rebuild retail places, reignite high streets and shopping centres while galvanising communities. The book was published by Kogan Page.
Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around sustainability and wellness have transformed retail. It also offers solutions to help re-imagine the High Street and out-of-town malls.
With the impact of online shopping, changing consumer attitudes and expectations, and the legacy impact of Covid, Ibrahim said there is a sense of urgency and a need to address the decline in physical retail.
He commented: “It’s about the future of retail and what impact that will have on our communities, cities, malls and main streets. I believe it’s a subject that is very current and important to our firm and our clients. Also, I am a board member of the UK Government’s ‘High Street Task Force’, where the topic is deemed very urgent.”
