PORTUGAL. Mr Blue, the Portuguese men’s fashion apparel brand, has opened a new store in the restricted departures area at Porto Airport. This is the chain’s 17th store in Portugal and its 2nd at an airport after the June 2010 opening of the store at Faro Airport.
These stores, with the slogan “˜Living in style with Mr Blue’, offer a wide variety of man’s clothes. They are in line with a concept based on a cosmopolitan atmosphere, inspired by the different places that Mr Blue visits: Paris, Bora Bora, New York, Lisbon, and Barcelona.
The product range includes office clothes for everyday use and even for more formal occasions, as well as clothes for more relaxed moments on holiday or at weekends. Prices are targeted at passengers at the airport who are more sensitive to the price factor.
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With the slogan “˜Living in style with Mr Blue’, the new store at Porto Airport offers office clothes for everyday use and even for more formal occasions, as well as clothes for more relaxed moments on holiday or at weekends |
This new store is part of ANA Aeroportos de Portugal’s effort to organise and adapt airport retail to passenger volume and type, seeking the best business partners to leverage the overall quality of retail areas and the quality as perceived by customers.
ANA Aeroportos de Portugal said that an important factor for this objective – as far as the new retail area at Porto Airport is concerned – is the natural lighting that characterises this air terminal, as well as the investment in transparent showcases that bring the stores closer to passengers.
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