Accolade Wines is set to introduce the Wise Wolf range into travel retail under its Banrock Station brand from June.
The French Pays d’Oc line, which features a Chardonnay, Cabernet Sauvignon and Rosé, comes in bottles made using 100% post-consumer recycled glass cullets. Cullet is the term used for recycled broken or waste glass used in glass-making.
Not only does the carbon-neutral wine (as certified by Carbon Trust) come in a fully recycled and recyclable glass bottle, but the labels are made from 100% post-consumer recycled paper and the closures are made from 100% recycled plastic. The outer cases are made from fully recycled paper pulp.
The total Wise Wolf pack is made from 94.8% recycled materials and can be recycled again. “Every element of the packaging has been carefully considered, along with evaluating the environmental impact of freight methods, routes, bottle shape and size,” Accolade added.
Transparency is central to the Wise Wolf proposition, with consumers invited to learn more about each component of the packaging by scanning the on-pack QR code and visiting the Wise Wolf website.
Accolade cited research indicating that 71% of wine drinkers are prepared to make lifestyle changes for the environment. “Wise Wolf is expected to meet consumer demand with younger wine drinkers increasingly aware of the impact of their consumption,” the company added.
Accolade Wines General Manager Global Travel Retail and Regional Sales Director EMEA Martin MacKinnon said: “With the Wise Wolf range of premium wines, we are aiming to make Old World wine more accessible for consumers with desirable packaging and familiar grape varieties.
“At Accolade our global sustainability strategy ‘Making Every Drop Count’ is based on taking real action with the ambition to make wine more sustainable. This has already enabled significant progress, with our European business certified carbon neutral.
“One of the drivers of how we can continue to improve, is packaging. The ‘green’ packaging credentials of this Banrock Station range are highly impressive and will make a significant contribution to rewriting the rules around traditional wine packaging.”
MacKinnon described Wise Wolf as a “fantastic fit” for travel retail, not least because of the ease is carrying this new style of bottle.
“The new Banrock Station range will potentially make a very significant contribution to lowering the carbon footprint of travelling wine consumers and the travel retail wine category as a whole,” he concluded.
Accolade Wines’ Banrock Station brand is committed to driving positive environmental change, which has contributed more than US$6 million to conservation projects across 13 countries.  The most recent commitment to partner with Landcare Australia will result in 100,000 native trees and shrubs being planted each year, creating habitats for wildlife and communities to enjoy, while removing harmful carbon from the atmosphere for generations to come. |
Tasting Notes
Cabernet Sauvignon 750ml: A deep ruby colour, with a bouquet of blackberry and cassis that leads to a flow of black cherry and light oak. A smooth, structured wine with a balanced tannin finish.
Chardonnay 750ml: A pale lemon colour, with notes of stone and zesty citrus fruits and crème brûlée, followed by vanilla oak, on the palate. A smooth wine that has fresh acidity and a crisp finish.
Rosé 750ml: Pale pink in colour, the wine offers notes of red fruits, and strawberries, raspberries and a hint of melon on the palate. Dry and light-bodied, with crisp acidity and a mineral finish.
