SOUTH KOREA. L’Oréal Travel Retail has partnered with Shinsegae Duty Free to unveil a pop-up store for Prada Beauty at Incheon International Airport Terminal 2.
The opening on 4 July marked the brand’s South K0rean travel retail debut, following a successful launch in other Asian markets.
The striking retail space, which runs until 25 August, is dressed in Prada’s signature green hue and features black and white chequered floors, as well as its famed triangle logo – all key design codes of the luxury house.
The animation showcases the brand’s diverse portfolio of makeup, skincare and fragrance products, including Korea travel retail-exclusive offers.
These include Prada Beauty’s tech-driven Prada Colors makeup collection, a wide colour cosmetics range with products for eyes and lips.
Visitors can also discover the brand’s augmented skincare collection, powered by Prada’s Adapto.gn Smart Technology, a complex that helps skin adapt to environmental aggressors.
In addition, the pop-up offers the complete range of Prada fragrance collections such as the popular Prada Paradoxe and Les Infusions.
For any Prada fragrance purchase, shoppers can hot stamp their initials on a personalised Prada leather ascot which they can use to accessorise their fragrance bottles.
Prada Beauty products are also available on the Shinsegae Duty Free online mall during the campaign period.
To celebrate the Prada Beauty pop-up, the partners will be hosting a live demonstration featuring renowned makeup artist Lee Na Kyeum on 20-21 July.
The event will highlight two signature Prada looks using the brand’s key products including Augmented Cream, Dimensions Eyeshadow, Monochrome Lipstick, Balms as well as Prada’s signature fragrances – Paradoxe and Les Infusion (Iris).
A Shinsegae Duty Free representative said: “This pop-up store is significant as it provides the first opportunity to experience Prada Beauty items that reveal new possibilities in beauty while embodying the identity and philosophy of the Prada brand. Shinsegae Duty Free will continue to lead the industry by offering customers differentiated experiences and unparalleled shopping opportunities.”
Prada Beauty is set to make its official debut in Korea in late August, with a series of store opening events and promotions. ✈
