CHINA. L’Oréal Travel Retail has unveiled a vibrant outdoor Valentino Beauty pop-up at the Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya, Hainan.
Decked in the brand’s signature red tones, the limited-time concept showcases Valentino Beauty’s collection. It invites shoppers to ‘Create your beauty dreams’, a reflection of the Italian fashion house’s ethereal aesthetic.
The high fashion wonderland’s offerings include star products such as the refillable Go Clutch 2-in-1 compact with a removable chain; Go Cushion foundation perfected with the brand’s trademarked Light-Lasting Technology; Rosso Valentino lipstick; and fragrance range.
Beauty consultants are stationed in each section to provide expert guidance and suggestions for a personalised shopping experience.
The pop-up heralds the launch of a permanent Valentino Beauty counter within the perfume and cosmetics zone on the third floor in mid-April.
This will be Valentino Beauty’s second location with HTDF, following its debut in November 2021 on the second floor of the same complex.
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