Paris-based promotions agency Allure is supporting Guerlain’s launch of its La Petite Robe Noire (The Little Black Dress) fragrance in Paris travel retail outlets.
The two week campaign, featuring 25 hostesses from Allure, a member of the Airport Promotion Agencies Association, started on March 14 in Paris Charles de Gaulle Airport terminals 1, 2E, 2F, as well as Orly Ouest and Orly Sud.
Wearing outfits designed to reflect the Guerlain national advertising campaign, the hostesses are offering passengers a piece of material with the fragrance on it as well as directing them to the nearest duty free outlet where they can purchase the product.
Commenting on the campaign Allure Associate Director Magali Fages said: “While Guerlain is one of our existing clients, this is a really big campaign for us as we are supporting a huge national launch campaign. With 25 staff involved it’s also one of the biggest campaigns to be run at Paris CDG since the opening of the new SDA duty free store.
“It’s an excellent opportunity to showcase not only the quality of our service but also the flexibility and scalability of our offering.”
Guerlain’s Raphael May added: “Allure has always offered us an impeccable service and the agency was the obvious choice for us to when we planned to support our national launch campaign with a traffic creation initiative. With the large number of Allure’s staff in the airport itself and all the other media support, we are going to have a high profile and 360-degree presence across the airport. This is good for the brand and good for Allure.”
[houseAd2]
