AFRICA. Puig Travel Retail EMEA has appointed Dubai-based travel retail specialist Beauté Luxe to develop and distribute the family-owned fragrance company’s prestige and lifestyle collections in African travel retail.
Beauté Luxe is a leader in the travel retail distribution of perfumes and cosmetics. It has a strong regional distribution network with airports, border shops and downtown duty free stores in Africa.
The highly regarded Mette Engell is charged with elevating the travel retail experience for beauty lovers. She replaces the much-respected Guilhem Souche.
President and Chief Executive Officer Stéphane de la Faverie says, “Travel retail declined -28% organically [in Q3], and it continues to shrink as a percentage of our business towards the low teens.” Worse is to come in Q4, he adds but lower base comparisons and a “strategic reset” underway will help in fiscal 26.
Club culture meets beauty retail: The second iteration of the YSL Beauty campaign exemplified how O2O engagement, personalised beauty and retail theatre can converge to deliver high-impact beauty experiences in travel retail.
