 |
Prada’s new limited-edition Infusion de Rose |
INTERNATIONAL. Puig and World Duty Free (WDF) have joined forces for the travel retail launch of a new limited-edition fragrance from the house of Prada, called Prada Infusion de Rose. The scent can only be purchased on-airport at London Heathrow T5, as part of a selective worldwide distribution of just 11,000 pieces.
Infusion de Rose is the fourth fragrance within Prada’s Ephemeral Infusion Collection, following on from Infusion de Fleur d’Oranger, Infusion de Tubéreuse and Infusion de Vétiver. The Collection is a family of yearly, limited-edition fragrances derived from Prada’s Exclusive Scent range, launched in 2003. Prada’s fashion archives inspire their visual identity.
Like all Prada fragrances, the juice – composed by Daniela Andrier under the creative direction of Miuccia Prada – is characterised by olfactory contradictions. Key ingredients include fresh rose petals, tea, honey and mint leaves.
The eye-catching packaging blends futuristic manga and comic art with traditional art nouveau fairies, in a fantasy print from Prada’s Spring/Summer 2008 collection. Depicting wood nymphs at play in a florid dreamscape, the distinctive artwork aims to convey the feeling of enchantment at the heart of the fragrance concept.
The illustrations of the Infusion de Rose identity were created by Taiwanese-American artist James Jean, who collaborated extensively with Prada on the 2008 collection, as well as the animated film Trembled Blossoms.
Puig International Marketing and Customer Development Director Lyndea Dew commented: “Heathrow is the number one location for Prada parfums in travel retail and is an ideal setting to launch this prestigious limited edition. Puig is supporting this launch with on-airport advertising investment to build awareness amongst Prada fanatics and the many travellers that are simply looking for something new, different and exclusive.”
 |
Prada’s Infusion de Rose can only be purchased on-airport at London Heathrow T5, in partnership with WDF |
WDF Category Buying Manager for Fragrance Justine Kennedy added: “We are delighted to be stocking this limited-edition Puig fragrance. Prada fragrances are extremely popular with our customers and limited editions are always very sought after and well received. It’s a beautiful, premium fragrance and we are confident it will really generate interest within the category and realise great sales results.”
Download free from the iTunes App Store | |
