Puig integrates Jean Paul Gaultier fragrances into brand portfolio

SPAIN. Puig, majority shareholder since 2011 of the Jean Paul Gaultier fashion house, today announced the full integration of Jean Paul Gaultier fragrances into its portfolio of owned brands, effective 1 January 2016.

The integration follows the termination of the licence held by Shiseido, managed by Beauté Prestige International since 1993. Puig now controls the fashion and fragrance businesses of four owned houses.

Jean Paul Gaultier fragrances such as Classique and Le Mâle are distributed in more than 110 countries worldwide

Puig said it intends to “reboot” the Jean Paul Gaultier brand in a bid to gain market share and enhance the label’s international profile, which, the company said, will enable it to achieve its growth objectives.

Jean Paul Gaultier fragrances, including Classique and Le Mâle, are distributed in more than 110 countries worldwide and rank among the top sellers in most of the markets where they are sold.

Click here for Martin Moodie’s exclusive interview with Puig Chairman & CEO Marc Puig.

Food & Beverage The Magazine eZine