Puig and Clarins Fragrance Group are set to join forces to distribute the former’s prestige fragrance portfolio in North America.
The agreement, effective 1 July, follows on from Puig and Coty’s mutual decision not to renew their distribution agreement for the territory, which expires on 30 June. Commenting on that decision, Puig Chairman and CEO Marc Puig noted: “Puig is very appreciative of the support and the very positive results of the collaboration with Coty in the US and Canada over the past years. Our business has more than doubled during this period. As a result the time has come for Puig to redefine a new approach to pursue growth in the North American markets.”
Under the terms of the new partnership, Clarins will provide back-office support services; Puig will handle marketing and certain key accounts. The companies will share a sales force.
[houseAd5]
