Puig has extended its Paco Rabanne Invictus men’s fragrance portfolio with a new 100ml Silver Cup Collector’s Edition. It will be available in travel retail doors in Europe and Asia from June.
 |  |
Puig bottles the bouquet of victory with its new Invictus Silver Cup Collector’s Edition | |
The scent’s signature trophy-style flacon – designed by Cédric Ragot – has been updated with a new, silver colour-scheme. It is presented in transparent outer packaging, decorated with two of the now-famous Invictus muses, against the ad campaign’s stadium backdrop.
The Invictus Silver Cup Collector’s Edition houses the original edt juice, composed by IFF’s Véronique Nyberg, in collaboration with Anne Flipo, Olivier Polge and Dominique Ropion. Key ingredients include grapefruit zest, bay, guaiac wood, ambergris, patchouli and a marine accord.
The price positioning is on a par with the regular Invictus 100ml reference.
