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“We are raising money with products like Peace One Day T-shirts and wristbands, which are selling really well in-store.“ |
Thomas Henningsen Global Travel Retail Manager Puma |
GERMANY. Sports lifestyle brand Puma has teamed up with non-profit organisation Peace One Day to launch a number of initiatives in support of the annual International Day of Peace on 21 September.
To mark this year’s event Puma and Peace One Day celebrated with football star David Bentley in London.
Puma is a major supporter of the UK non-profit organisation Peace One Day, founded by Jeremy Gilley in 1999.
Last month Peace One Day, together with Puma, raised awareness for Peace Day at a star-studded celebration in London’s Royal Albert Hall. A special screening of Jeremy Gilley’s documentary “˜The Day After Peace’ was followed by performances by Annie Lennox, Bryan Adams and John Legend.
Footballer David Bentley from Premier League club Tottenham Hotspur took to the stage to announce the football matches played around the world in honour of Peace Day. Proceeds from the celebration helped raise awareness of Peace Day, held on 21 September annually, and manifest life-saving activities on the day.
In September 2007 Puma announced a long-term partnership with Peace One Day. The company’s commitment was based on the organisations’ shared values such as inclusiveness, leadership, passion and willingness to push boundaries.
“We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day,” said Puma CEO and Chairman Jochen Zeitz. “We are delighted to be a strong and long-term partner of this exemplary initiative.”
 | Puma recently introduced a new One Day One Goal campaign with David Bentley (pictured far right) and Jermaine Jenas (left) to raise awareness for Peace One Day, founded by Jeremy Gilley (pictured middle). Their T-shirts are available to buy in Puma concept stores |
Peace One Day reaches into travel retail
To help raise awareness of Peace Day Puma launched the Puma Peace One Day Football Collection, which was unveiled at the African Cup of Nations in January. Puma’s well-established relationships with its African football teams ensured the collection was seen on some of Africa’s leading players throughout the tournament.
The collection consists of specially designed footballs and accessories, which have been available in Puma retail stores worldwide since May 2008. These include the brand’s rapidly growing network of travel retail stores, Puma Global Travel Retail Manager Thomas Henningsen told The Moodie Report.
“We are raising money with products like Peace One Day T-shirts and wristbands, which are selling really well in-store,” enthused Henningsen.
A portion of the profits generated by the collection will be donated to Peace One Day, he said. Puma’s long-term goal is to source all products related to this collection in Africa.
The first “˜One Day One Goal’ match was also initiated during the January 2008 activities in Ghana. Through this collaborative initiative, Puma and Peace One Day asked people around the world to play football on 21 September, with each match celebrating co-operation, unity and the power of football to bring people together in peace.
As a result of Peace One Day’s campaign in 2007, parties in Afghanistan recognised Peace Day, resulting in 1.4 million Afghanistan children being vaccinated against polio. Last year 100 million people in 200 countries were engaged in Peace Day activities, and in 14 of those countries efforts were targeted towards providing life-saving activities and medical services on Peace Day.
For details on Peace One Day initiatives visit www.peaceoneday.org and www.puma.com
• A major interview with Puma CEO and Chairman Jochen Zeitz, one of the world’s most visionary business leaders, will be published by The Moodie Report in early 2009.
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