Retail marketing and design agency Purple has made two key appointments at its headquarters in Singapore: Elssy Teo has been promoted to General Manager Singapore, and Caroline Colin has been named Creative Director across Purple’s integrated services.
Teo joined the agency in 2018 as Client Director and became Head of Client Services in 2021. She is a seasoned marketer with 20 years of industry experience, and a member of the Chartered Institute of Marketing. As General Manager Singapore, Teo will work on ensuring that the agency stays on course in its mission to ‘Purple the World’.
In her Creative Director role, Colin will spearhead the agency’s creativity for clients spanning luxury, fast-moving consumer goods, retail, travel and food & beverages – executing campaigns and experiences across both physical and online channels.
Colin has previously played a central role in delivering integrated projects for clients such as De Beers, Diptyque, Kérastase, Moët & Chandon and SK-II. She has held Creative Director positions at renowned brands and agencies including luxury skincare label Cemôy and Publicis Groupe.
Teo commented: “It has been an amazing journey since 2018 in helping to build our integrated services and I’m now looking forward to shaping the next chapter of Purple’s Singapore journey. I’m excited to have Caroline on board to steer the creative team and deliver memorable, cutting-edge brand experiences for our clients.”
Purple Managing Partner Olivier Grometto said: “Our people – Purplers – are at the heart of what we do, and Elssy and Caroline both epitomise the qualities our clients have come to value. Elssy’s new role is a recognition of her contribution to Purple’s ongoing success and the attributes which make her an ideal candidate to lead the next chapter in our story.
“She will be working closely with Caroline, a dynamic and vastly experienced creative, to ensure we remain at the forefront of brand storytelling in the omnichannel world.”
The agency is expanding its creative, production and client management teams, with a number of positions currently under recruitment in Singapore and beyond. Reach out to Purple People & Culture Director Lucy Hillyard (lucy@we-purple.com) for more details. ✈
