SPAIN. Spanish fragrance company Pyd has partnered with Avolta to launch Tous LoveMe The Amethyst Elixir via a series of immersive travel retail activations at key Spanish gateways.
The promotional campaign is running at Adolfo Suárez Madrid-Barajas (Terminal 4), Josep Tarradellas Barcelona-El Prat (terminals 1 and 2) and Málaga–Costa del Sol airports.
The campaign is running in Barcelona throughout February, while the Madrid and Málaga executions continue during February and March.
The animations take inspiration from the fragrance’s visual codes and amethyst-inspired palette.
A gift-with-purchase mechanic further enhances engagement and conversion. Customers purchasing the fragrance will receive an exclusive vanity case alongside a 15ml LoveMe The Amethyst Elixir bottle.
The scent is a floral, fruity, musky eau de parfum created by Master Perfumer Sonia Constant. The LoveMe collection is positioned as a ‘perfume-jewel’ concept, with each creation designed as both a fragrance and a design piece.
According to Pyd, this aligns with Tous’s jewellery craftsmanship heritage. ✈
