QATAR/INTERNATIONAL. FIFA’s Official Airline Partner Qatar Airways is celebrating the ‘universal language of football’ by connecting global fans through music and innovation ahead of the 2022 FIFA World Cup Qatar 2022.
Initiatives include a new TV commercial that celebrates the ‘unforgettable journeys’ leading up to football’s biggest tournament. It features the world-famous We Will Rock You anthem by Queen which is commonly sung in football stadiums around the world.
Qatar Airways said the uplifting anthem reflects its belief that sport is a universal language which unites fans and transcends verbal barriers.
The airline has also launched an inflight virtual reality experience named the Qverse. By visiting www.qatarairways.com/FWC2022, users can access an interactive experience and watch the campaign on the virtual inflight entertainment screen.
During the immersive experience, users are also encouraged to play the Inflight Delight Game for a chance to win a FIFA World Cup travel package, inclusive of match tickets, return flights and accommodation.
Qatar Airways Group Chief Executive His Excellency Akbar Al Baker said: “Our latest commercial expresses our anticipation and excitement for the FIFA World Cup Qatar 2022, and captures our own enthusiasm about sports.”
He added: “We are fully geared up to fly in global fans to witness the greatest sporting show on earth. Whether through travel, sport, music or innovation, we are dedicated to connecting fans and uniting the world in Qatar for what will be a truly unforgettable experience.”
In August, Qatar Airways marked the 100-days-to-go milestone for the tournament by launching The Journey Tour in London, UK. The bus is touring 13 European cities, offering fans several interactive experiences, including the opportunity to test their skills against football superstar Neymar Jr.
They can also learn more about the history of Qatar and the FIFA World Cup, and meet Sama – the first-ever MetaHuman cabin crew. Fans visiting the Qatar Airways-branded bus can enter for a chance to win match tickets and all-inclusive travel packages to the tournament by sharing their experience on social media using the #FlytoQatar2022 hashtag.
Qatar Airways is offering all-inclusive travel packages for fans to secure their place at world football’s biggest event. These packages include match tickets, return flights and accommodation. Click here for more information.
